What if AI actually knew you?

I was 33 and a decade into my career when I felt completely stuck. I needed guidance — but not just any guidance. I wanted something available whenever I needed it, completely non-judgmental, and actually grounded in my situation. I looked for it. It didn't exist.

So I decided to build it — for myself and the rest of humanity. And the more I explored why nothing else had worked, the clearer it became. What was missing from every other option was memory and context — the ability to truly know the person you're trying to help. That became the foundation for Forge.

Then one evening, my wife said something that stopped me in my tracks.

It struck me. She was right. This is something that needs to be handled with real care — with genuine consideration for humanity. Not just built fast and figured out later. Actually thought through. Not exploited for ads, tracking, or someone else's profit.

And then I realised something else. This technology — AI with memory — is going to get built regardless. Somewhere, by someone. That's not a question of if, it's a question of when. And more importantly, by who. And whose interests they'll actually serve.

At that point, it stopped being just a product for me. It became a calling. A responsibility to make sure this gets built the right way — with privacy, transparency, and the good of humanity at its core.

That's what we're building. And that's why.

— Oliver, Co-founder